Guides, connector docs, and metric definitions for FBS Command.
An overview of FBS Command and what it does for your brand.
How to connect ad platforms, Shopify, and other data sources.
Your revenue source of truth. Orders, refunds, inventory levels, and customer data.
Total ad spend divided by total Shopify orders — your true cost to acquire a customer.
How FBS Command automatically detects unusual changes in your metrics.
How to log in, select your workspace, and orient yourself in the dashboard.
How to upload CSV files to bring in data manually.
A walkthrough of every section on the main Overview page.
How date ranges and comparison modes work.
Spend, CPA, ROAS, creative performance, and video retention from Facebook and Instagram ads.
Paid search spend, conversions, impression share, and campaign-level performance.
Website sessions, traffic sources, ecommerce funnel events, and conversion data.
Organic search queries, click-through rates, average position, and branded vs. non-branded splits.
Email and SMS campaign performance, flow revenue, subscriber growth, and engagement metrics.
TikTok ad spend, conversions, and detailed video retention curves.
Snapchat campaign spend, swipe-ups, and conversion data.
Total gross revenue from Shopify orders in the selected period.
Revenue minus refunds — what you actually kept.
Total number of completed Shopify orders.
Average revenue per order.
Total advertising spend across all paid channels.
How much you spend in ads to acquire one order.
Revenue generated per dollar of ad spend.
Total revenue divided by total ad spend — the blended ROAS.
Ad spend as a percentage of revenue — the inverse of MER.
Percentage of orders from first-time buyers.
Customer lifetime value relative to acquisition cost.
Percentage of customers who have bought more than once.
Revenue minus COGS, fees, and ad spend — what's left to cover overhead and profit.
Percentage of revenue lost to refunds and returns.
Percentage of website sessions that result in a purchase.
Percentage of sessions where a product was added to cart.
Percentage of add-to-cart events that proceed to checkout.
Percentage of checkout sessions that complete a purchase.
Percentage of available impressions your Google Ads captured.
Average number of times each person saw your ad.
How much your daily CAC fluctuates — a measure of acquisition stability.
How dependent your revenue is on paid channels and how volatile your acquisition costs are.
Strength of your returning customer base.
How concentrated your revenue is across channels — single-channel dependency risk.
How much margin buffer exists between your contribution margin and ad spend.
Risk from refunds eroding your true margins.
Probability of stockouts impacting your revenue.
Whether branded search volume is growing or declining.
The auto-generated plain-English summary at the top of the Overview page.
How FBS Command projects whether you'll hit your monthly targets.
How FBS Command reconciles platform-reported revenue with Shopify actuals.
How the seven risk scores are computed and what they mean together.
48 articles